# Pearl Frempong-Smart

Product Designer specializing in complex SaaS workflows, operational tools, and accessible design for high-impact environments (AgTech, FinTech, Supply Chain).

> "I believe every pixel should earn its place."

## Core Focus & Impact
- **Global Scale**: Products deployed across 43+ countries, serving over 2 million users.
- **Operational Excellence**: Designing for real-world constraints: offline-first, low-connectivity rural areas, and direct sunlight/cracked screens.
- **Accessibility**: WCAG 2.1 AA as a core usability benchmark, not just a legal requirement.
- **Business Logic**: Experience in FinTech ($40M+ disbursements) and supply chain transparency.

## Tech Stack & Capabilities
- **Design**: Figma (Variables, Design Systems), FigJam, Jira, Information Architecture.
- **Code**: React 19, Vite, Tailwind CSS v4, Motion (Animations), Lucide React.
- **Research**: User Research, Stakeholder Management, Card Sorting, Usability Testing.

## Selected Case Studies

### [Just Farm AI](/projects/justfarm)
**Accessible Farm Intelligence for Ghana's Smallholder Farmers**
- **Impact**: 92% usability success rate, 4.7/5 user satisfaction, 60% reduction in planning time.
- **Focus**: WCAG 2.1 AA compliance for low-end Android devices. Features "Darli AI," an offline-first assistant for low-literacy users.

### [Mergdata 2.0](/projects/mergdata)
**Scaling Agricultural Intelligence to 43+ Countries**
- **Outcome**: Transitioned a fragmented modular system into a cohesive ecosystem (Terra, Darli, Grow, Collect, Finance).
- **Contribution**: Built a scalable design system using Figma Variables and reimagined navigation for complex global operations.

### [Financial Workflow](/projects/financial)
**Multi-Sided Financial Platform for West Africa**
- **Scale**: Supported $40M+ in loan disbursements with a 96% recovery rate.
- **Innovation**: Centralized pipeline visibility for farmers, finance teams, and credit committees with AI-powered profile summaries.

### [Child Labor Monitoring (CLMRS)](/projects/childlabour)
**Designing for Dignity in the Cocoa Supply Chain**
- **Client**: Farmerline & Tony’s Open Chain.
- **Function**: Monitoring and remediation system for ethical labor practices. Optimized for field agents in rural, low-connectivity environments.

### [Investock](/projects/investock)
**Simplifying Inventory for Small Business Owners**
- **Solution**: Optimizing stock levels to prevent understocking/overstocking. Centralized supplier hub and inventory dashboard.

## Contact & Links
- **Portfolio**: [pearlfsmart.com](https://pearlfsmart.com/)
- **LinkedIn**: [adzoko-pearl-sitsofe](https://www.linkedin.com/in/adzoko-pearl-sitsofe/)
- **Dribbble**: [pearladzoko](https://dribbble.com/pearladzoko)
- **Behance**: [sitsofeadzoko1](https://www.behance.net/sitsofeadzoko1)
- **Email**: [adzokositsofe@gmail.com](mailto:adzokositsofe@gmail.com)